CATEGORY: News

Hydrant | What I Found

JOHN SHERWIN Co-Founder of Hydrant, a wellness brand company providing a balanced mix of electrolytes, minerals, and vitamins to …

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Aaron Rodgers raises $50M for Rx3 Ventures, a consumer fund backed by influencers

The football star, Super Bowl champion and long-time quarterback for the Green Bay Packers has teamed up with ROTH Capital Partners’ Nate Raabe and Byron Roth to launch Rx3 Ventures. Today, the trio are announcing a $50 million debut fund focused on the consumer market.

Rx3, which invests alongside consumer private equity and growth capital funds, has also backed Hims, CorePower Yoga, glasses retailer Privé Revaux and Hydrow, a maker of indoor rowing machines.

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Class Of 2019: The Most Promising Retail Concepts On The Horizon

Privé Revaux sunglasses. Celebrity-allure is a characteristic of sunglasses, but the founder of Privé Revaux wanted to make the correlation direct. He seeks the input of influential celebrities and David Schottenstein, Dave Osokow, Jamie Foxx, Ashley Benson, and Hailee Steinfeld are all co-founders. Yet the glasses, of which there are more than 100 styles, can be purchased by pretty much everyone, at a flat price of $29.95 a pair.

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